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Insights

Practical reading for B2B suppliers and distributors.

Seven articles on the questions that come up after a first conversation: three on each workflow written by Mumin, and four with worked examples using invented data.

  1. Three sample product codes with the same specification map into one family, while an unmapped code with unknown gauge stays aside in its own subtotal.
    01Internal AI assistants

    When a stock question turns into a spreadsheet job

    Why a simple reorder question turns into spreadsheet work, and how an internal assistant with the right records and business rules can produce an answer somebody can check.

    By Mumin · 16 September 2026 · About 4 min read
  2. A visitor question about black machine film answered from sample catalogue entries with the source cited, then recorded in a question log.
    02Website AI assistants

    Your catalogue has the answer. Can customers find it?

    How a website assistant helps buyers find product information they cannot locate, builds on content you stand behind, hands over with context and shows where the website needs improving.

    By Mumin · 16 September 2026 · About 4 min read
  3. Observed company facts and one labelled guess feed a six-part call opener drafted for the salesperson to review, marked nothing sent.
    03Sales Sidekick

    A sales sidekick should help you earn the next question

    How a sales sidekick should separate what you know from what you suspect, turn research into a conversation, keep the email short enough to check and earn its place in the browser.

    By Mumin · 16 September 2026 · About 4 min read
  4. Three sample account timelines: two accounts are later than their usual interval and flagged for review, one is within its interval.
    04Customer-order review

    How to spot customers who have stopped reordering

    A blanket “no order in 90 days” rule flags quarterly buyers who are fine and misses weekly buyers who went quiet a month ago. The export fields you need, each account’s usual interval, returns, seasonality and a weekly human review.

    Socraty Consulting · 15 September 2026 · About 6 min read
  5. Three sample product codes with the same specification map into one film family, while an unmapped code with unknown gauge stays aside in its own subtotal.
    05Product-code grouping

    Why the same stock can look different across product codes

    Where duplicate codes come from, why a similar description is not proof of equivalence, and the checks that make a combined view trustworthy: the right document, complete rows, reconciled totals and recent arrivals.

    Socraty Consulting · 15 September 2026 · About 6 min read
  6. A visitor question about black machine film answered from sample catalogue entries with the source cited, then recorded in a question log.
    06Website assistant

    What customer questions reveal about your product catalogue

    Conversational navigation, answers that cite their source, knowing when to hand over, and how a backlog of real questions shows which catalogue entries need fixing.

    Socraty Consulting · 15 September 2026 · About 5 min read
  7. Observed company facts and one labelled guess feed a six-part call opener drafted for the salesperson to review, marked nothing sent.
    07Sales companion

    How to turn profile and company context into a useful first sales conversation

    Business evidence before biography, observations separated from hypotheses, and a six-part call structure and short email shown with an invented sample.

    Socraty Consulting · 15 September 2026 · About 5 min read

Examples in these articles use invented data. Client work is described without naming the client.

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